It is an innovation in emerging market investing. A series of ten sector-based Exchange Traded Funds (ETFs) that can allow investors to make specific choices and manage their exposure to emerging markets.

So instead of choosing the prix fixe menu, GEMS is like ordering á la carte.

BRXX is designed to provide exposure to the organic, urban growth of Brazil's infrastructure. BRXX's underlying index includes, among other industries, metal miners, energy and power producers, transportation, utility, and water companies. Brazil is expected to spend over $1 trillion in the next five years on infrastructure development, including preparations for the World Cup and Summer Olympic games.i

Another feature of GEMS is the choice of indexes that are designed for investment rather than benchmarking. We believe we follow the most relevant index in emerging markets, Dow Jones Emerging Markets Titans - the emerging market index that contains only emerging markets based companies. The Titans Indexes exclude South Korea, Taiwan and other advanced economies as determined by the International Monetary Fund.

With only 30 stocks per sector, we believe the Titans methodology results in a select cut of emerging market equity, with an average market cap of $60.4 billion. Currently the MSCI Emerging Markets Index has an average market cap of $38 billion. The Titans are completely transparent and the holdings are available online.

The thirst for liquidity

Also important is the liquidity of the securities represented in the Titans. It's a common misconception that liquidity is directly related to the number of shares the ETF trades each day1. And emerging markets themselves have sometimes been challenged by thinner markets and limited liquidity2. The Titans methodology results in a selection of equities with higher than average emerging market liquidity and daily trading volumes.

You no longer need to venture into emerging markets like a tourist.